Quote: "I want to reform education, reform Medicare and Social Security, reform lobbying and campaigns. Reform immigration. Reform. Reform. Reform." Senator John McCain, speaking to the Wall Street Journal.
Figure of Speech: palilogia (pa lih LOW ja), the repeater.
John "Reform" McCain, the reform candidate for president who wants to reform a party badly in need of reform, clearly stands for… Sorry, even we're sick of the word. McCain employs a palilogia (Greek for "recapitulation") to emphasize his point. Or, rather, his brand.
Snappy Answer: "How about reforming political speech, starting with your own?"