It’s a Whole New Ballgame. Which Sucks.
Monday, September 12, 2005 at 09:07AM
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Quote:  "Every day brings something new.  Obviously right now, what's new is bad." White Sox slugger Paul Konerko, after his team lost five straight games

Figure of Speechtraductio (trah DOOK tee oh), a repetition that modifies a word

Technically, Konerko uses a traductio (Latin for "transfer"), which repeats a word to modify it. But he also modifies a sunny commonplace by throwing a cloud over it.  We know of no name for a figure that twists a cliche around.  Any suggestions?

Snappy Answer:  Look on the bright side of life, and you get the sun in your eyes.

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