If you’re near Dartmouth College Thursday, March 22, come to my lecture, “The Selling of Kony 2012.” The most successful viral campaign in history deploys the most sophisticated social-media tools-along with persuasive devices that have been around for 3,000 years. 4:30 p.m. in Dartmouth’s Filene Auditorium.

Can’t be there? Have no fear: Figaro will be offering some details in posts to come.