Figaro has been going around the country telling corporations not to apologize. Has he gone to the dark side? Hardly! In fact, we think corporations would endear us to them a whole lot more if they stopped apologizing, followed his directions to the letter, and paid him lavishly for the privilege.
Bloomberg Businessweek offers a fine example. It’s a truly great magazine—one that has undergone a wonderful renaissance. (Full disclosure: the magazine did a profile of us last year. But we were loving the magazine before that. Honest.) Its most recent cover, though, is awful. Click on the thumbnail to see the full image.
The magazine, predictably and mistakenly, apologized:
Our cover illustration last week got strong reactions, which we regret. Our intention was not to incite or offend. If we had to do it over again we’d do it differently.
What’s wrong with that? Let us show you how to do it right.
And do it without cartoons making fun of people of color. Got it?