Now with 30% More Persuasion!
Tuesday, August 6, 2013 at 10:13AM

The new improved edition of Thank You for Arguing published today! Thanks to the many dedicated Figarists, the original version has become the bestselling rhetoric book of all time. So what’s in the new version?

New material on modern identity rhetoric, including a device called a “halo” that attaches your choice to the audience’s best sense of self.

Advice on screwing up—and why apologies are overrated.

A new chapter on Obama’s oratory.

A big section called Argument Lab, which lets you practice your argument skills. There’s an online version here. Let me know what you think.

Finally, a bunch of corrections, improved explanations, and updated pop culture references. Homer Simpson stays, though.

Homer always stays.

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