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Figaro rips the innards out of things people say and reveals the rhetorical tricks and pratfalls. For terms and definitions, click here.
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    Thursday
    Oct132011

    Doctoring "No"

    Focus groups throughout this great land are telling political consultants that they vastly prefer a “yes” attitude to a negative one. That’s just about the only political asset the White House has to go with these days. So it’s turning the big Republican “No” into a label to increase GOP rating negatives.

    Ultimately, the American people 
    won’t take “no” for an answer.

    Talking points sent to allies by the White House

    metallage (meh-TALL-uh-gee, the getting all medieval figure. From the Greek, meeting “swap.”

    The metallage takes a part of speech that isn’t a noun and uses it as the object of a sentence. In this case, the Democrats want to link the word with Republicans.

    While the sentence is very clever (and what clever people Democrats are!), it doesn’t quite do enough to stick the N-word on the collective chest of Republicans. To label an opponent indelibly, you can’t just associate that opponent with a word. You practically have to tattoo the word onto the opponent’s big, job-creating butt.

    That’s why Figaro would be happier with a rhetorical strategy that characterized Republicans’ negative attitude rather than their actions. They’re whiners. Hand-wringers. People who say “We can’t do that.” Who get hysterical when a bunch of goofy unemployed young people carry sleeping bags to Wall Street. Who gasp in dismay when a Senate candidate in Massachusetts suggests that jillionaires had societal help making their jillions.

    At least the Democrats are trying to catch up with the Republicans’ far superior rhetoric. But listen to Figaro: Enough with calling the GOP the party of “No.” Enough with fretting over the Tea Party. Call the Republicans the Whine Party.

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    Reader Comments (4)

    I prefer the Whine and Cheese party. Neutralizes the rhetorical acid quickly and efficiently.
    October 14, 2011 | Unregistered Commenterduneview
    Dear Mr. Language Person:

    I believe you mean "...the party of no," not "the part of no." Your typos are rare, but would be rarer still were you to proofread before posting.

    Ciao, Bella
    P.S. Do I get a free book as a prize? Pretty please?
    October 22, 2011 | Unregistered CommenterBella Silverstein
    Proofreading does not guarantee typo free,
    but it does reduce typing misuse.
    October 26, 2011 | Unregistered CommenterALR
    Yes, thank you. Figaro stands corrected.
    October 26, 2011 | Registered CommenterFigaro

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