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Figaro rips the innards out of things people say and reveals the rhetorical tricks and pratfalls. For terms and definitions, click here.
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    The Only Letter to Become President

    hew!  Figaro just added a favicon to his new book-promotion website, WordHero.org. That’s the little picture you see accompanying a website URL or browser tab.  The word means “favorites icon,” which makes it a portmanteaua figure that combines two words to make a new one. “Icon” comes from the Greek eikon, literally meaning “image.” In ancient Greece, an icon was a symbol: a picture that stood for something else. So favicon makes doubled sense. 

    But wait, there’s more. “W” is itself a portmanteau: a double-U. It comes from the Middle English, when the “wuh” sound was representated with a pair of U’s. (The letter itself is a diagraph, a symbol made out of two symbols.)

    We hope our “W” becomes iconic.  But don’t worry, Figarists. Our blog will continue as long as there are figures on God’s figuratively green Earth.

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    Reader Comments (6)

    Loved your post but didn't understand the title. President?
    March 22, 2011 | Unregistered CommenterSadana Forly
    George W. Bush, aka "Dubya," was both the 43rd president and the 23rd letter of the alphabet.
    March 22, 2011 | Registered CommenterFigaro
    Can't wait for your next book, Fig. I mean, I literally can't wait. Why are you announcing it so many months before its publication date?
    March 22, 2011 | Unregistered CommenterJohn Ashton
    Good question, John. I was planning to wait until late summer, but Random House put out a flier for an annual spring gathering of communications professors. They put a QR code on the flier and needed a URL for it. So I put up a bare-bones WordHero.org, with plans to enrich it in the months to come.
    March 22, 2011 | Registered CommenterFigaro
    It all adds to your communications and branding, doesn't it.

    Thanks for the Post!
    March 26, 2011 | Unregistered CommenterFred E. Miller
    It does indeed, Fred.
    March 27, 2011 | Registered CommenterFigaro

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