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Figaro rips the innards out of things people say and reveals the rhetorical tricks and pratfalls. For terms and definitions, click here.
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    Witty Mr. Potatohead

    One of Figaro’s favorite figures—one he describes in his upcoming book—is what he calls the Mr. Potatohead. This cataloging figure breaks down a person or object into constituent parts, and then pretends that those parts came from elsewhere.

    The journalist William Allen White used this device beautifully in his obituary of publisher Frank Munsey.

    The talent of a meat-packer, the morals of a moneychanger and the manners of an undertaker.

    With just three phrases, White gives you a vivid image of the oily crook. You can use it as a form of self-deprecating humor. 

    When I play tennis, I have the agility of a tank, the aim of a mole and the response time of FEMA.

    The Mr. Potatohead comes in handy when you want call attention to a variety of characteristics by exaggerating them. Say you want to describe a party you went to last Saturday: a chaotic, drunken mess with bad music, badly dressed guests, and the kind of mayo-drenched snacks that give people food poisoning. Instead of droning on and on about how awful it was, try chunking up a nice Potatohead. 

     A lovely party! The food of a bachelor’s fridge, the music playlist of an aging hair-band roadie, and guests straight out of “Dumb and Dumber,” without the witty dialogue. 

    Creating your own Mr. Potatohead isn’t hard. Just take a characteristic or part of the subject you want to describe, and come up with an analog for it. Then take the next characteristic or part, find an analog, and continue until your subject is thoroughly spudded. An analog is something that’s analogous—an analogy. We’ll get to the metaphorical kinds of analogies later. In the meantime, just look for similarities that create the effect you want. If you intend to make a subject look great, use flattering comparisons. Do the opposite if you want to abuse someone or something. 

    The book had the prose style of the Congressional Record, the characterization of a computer manual, and the suspense of a phone book.

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    Reader Comments (2)

    As a public speaker,she has the smile of a snake, the balance of a tightrope walker, and the voice of a thunder cloud. Her message struck like lightening.
    June 22, 2011 | Unregistered CommenterDorothy
    Nice, though you'll want to put the negative stuff last. Assuming a snake's smile (do snakes smile?) is a negative, put that last and say something like, "The audience didn't know it had been bitten."
    June 23, 2011 | Registered CommenterFigaro

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