The Obama campaign unveiled its new one-word slogan with this slick video. Last campaign it was “Change.” Now it’s “Forward.” Pundits noted that “Lean Forward” is the slogan for MSNBC. And Figaro remembers reading the Communist “Daily Forward” back in the early seventies.
Still, we like “Forward.” It’s an example, more or less (though mostly less) of deliberative argument, which focuses on the future.
We also love William F. Buckley’s definition of a conservative as someone who stands athwart history yelling “Stop.” While Obama supporters yell “Forward,” opponents will be looking at this administration’s policies yelling “Reverse!”
But the election will be determined by those whose who haven’t yet shifted from neutral.