Smells Almost Like Victory!
Quote: “The principle guiding my decisions on troop levels in Iraq is ‘return on success.’” President Bush, speaking to the nation.
Figure of Speech: catachresis (cat-a-KREE-sis), the metaphor gone wild. From the Greek, meaning “misuse.”
Our goal in Iraq is no longer victory; the president didn’t use the word once last night. The goal now seems to be “success” (that word came up ten times). Frankly, that sounds to Figaro like second prize. But wait! Success isn’t really the prize at all. Un-surging Iraq will be a return on a successful investment. Our reward for sticking it out is a withdrawal to troop levels only slightly above last year’s.
Bush pulls off a rhetorical flip with a wildly inappropriate metaphor that turns an inevitable withdrawal into a bonus. We could use the same figure, called a catachresis, to transform the receding flood waters in New Orleans into a “return on success.” Heckuva rhetorical job, Mr. President!
Snappy Answer: “Is ‘return’ a pun?”
Reader Comments (6)
The entire war on terror is a phony metaphor. Terror is an emotion. Will
the war on terror be escalated to a war
on fear? Terror is intense fear.
Will we ever have a war on sadness?
this rhetorical truffle, and others like it, from the news. (I guess Edwards influenced the imagery in that last sentence).
That said, I don't know if I'd call "success" catachresis, which is a figure of substitution, where the usage is so odd or striking that it borders on "abuse." Milton's "blind mouths" (Lycidas) is a classic example; e.e. cummings' "the voice of your eyes is deeper than all roses" is another. Isn't "success" more of a euphemism? I guess it's a matter of degree, of how far one thinks "success" is from what it feigns to name.
As for the president's quote, I'll stand by my catachresis because of the president's far-fetched war-as-banking metaphor. Put it this way: your kid gets her allowance and stores it in her piggy bank. A year later she takes it out and spends it on, say, a few Humvees and Predator drones.
"Why are you spending that money?" you ask her.
"I'm not spending it," she replies. "It's a return on success!"
"What success?"
"The fact that I'm withdrawing money!"
Of course, you could call my example a catachresis as well. Go ahead. Slam me.
Figaro