Quote: "One thing about that fat suit is it certainly sticks out, no pun intended." New Line domestic marketing president Russell Schwartz talking to Slate about the new comedy film "Just Friends."
Figure of Speech: paralipsis (pa ra LIP sis), the no-pun-intended figure.
New Line's ad campaign originally depicted co-star Ryan Reynolds in a fat suit. Now it shows him as his old skinny self. For PC reasons? Nah. Because the film isn't doing so hot, more like.
Still, the studio's marketing honcho can’t pass up the opportunity to sound wittily sensitive about it, so he trots out a paralipsis. The figure emphasizes a thought by claiming to pass over it: "I will not stoop so low as to mention my opponent's affinity for lady’s undergarments or his sick habit of collecting Hummel figurines." Of course, Schwartz's unintended pun would have worked better had it actually been one.
Snappy Answer: "No pun taken."