The Line Reforms Here

Quote:  "I want to reform education, reform Medicare and Social Security, reform lobbying and campaigns.  Reform immigration.  Reform.  Reform.  Reform."  Senator John McCain, speaking to the Wall Street Journal.

Figure of Speech:  palilogia (pa lih LOW ja), the repeater.

John "Reform" McCain, the reform candidate for president who wants to reform a party badly in need of reform, clearly stands for…  Sorry, even we're sick of the word.  McCain employs a palilogia (Greek for "recapitulation") to emphasize his point.  Or, rather, his brand.

Snappy Answer:  "How about reforming political speech, starting with your own?"