About This Site

Figaro rips the innards out of things people say and reveals the rhetorical tricks and pratfalls. For terms and definitions, click here.
(What are figures of speech?)
Ask Figaro a question!

This form does not yet contain any fields.

    « Martha Stewart's Newest Role Models | Main | Bond Fans Shaken, Not Stirred »

    Herd of This Website?

    sheepad.jpgQuote:  "My first reaction was a smile; it is very creative.  My second reaction is that we have to stop this."  Bert Kuiper, mayor of the Dutch town of Skarsterlan, in the New York Times.

    Figure of Speechreluctant conclusion, a tactic to prove disinterest.

    Hotels.nl, a Dutch travel website, is putting its logo on blankets and the blankets on sheep throughout the Netherlands.  The campaign has earned the company a thousand-euro daily fine for violating a town ban on advertising along the highway.

    The mayor explains his decision with a reluctant conclusion:  claiming that he once held the opposing position but was overwhelmed by the logic on the other side.   It’s a great way to prove your disinterest.

    People often confuse "disinterest" with "uninterest,"  but they’re two very different words.  A disinterested person isn’t bored; he has no personal stake in the matter.   An audience will find you more trustworthy if it thinks you have nothing to gain.

    Like those poor hot sheep.

    Snappy Answer:  "Your third reaction might be to buy stock in the company.  The website’s sales are up 15 percent."

    PrintView Printer Friendly Version

    EmailEmail Article to Friend

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    All HTML will be escaped. Hyperlinks will be created for URLs automatically.