About This Site

Figaro rips the innards out of things people say and reveals the rhetorical tricks and pratfalls. For terms and definitions, click here.
(What are figures of speech?)
Ask Figaro a question!

This form does not yet contain any fields.

    « It Holds Four Score Passengers | Main | The Republic Party for Which He Stands »

    May Cause Priapism Among Stand-Alone Systems

    sprint.jpgQuote:  “Connectile dysfunction.”  Superbowl ad for Sprint Mobile Broadband.

    Figure of Speech:  paronomasia (pa-ra-no-MAY-sia), the near-pun.  From the Greek, meaning “rename alongside.”

    Is it just Figaro, or were this year’s Super Bowl ads especially horrible?  Nearly all the “funny” ones entailed people falling off cliffs, suffering car accidents, or getting beat up.

    Thank goodness for Sprint, which chooses sex over violence.  Droopy guy sits in an airport with his laptop in his lap while the voiceover says, “You know the feeling: you can’t take care of business the way others do.”  The ad uses a paronomasia, a play on words that’s not precisely a pun.  You could call it the parody figure, because it allows you to tell the audience what you’re making fun of.

    We’re assuming Sprint intended another figure with its slogan, “Power Up.”  It’s called double entendre.

    Snappy Answer:  “At least you didn’t use a certain former vice president. Now, that would have been doleful.”

    Other figures that let you say two things at once.

    PrintView Printer Friendly Version

    EmailEmail Article to Friend

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    All HTML will be escaped. Hyperlinks will be created for URLs automatically.