Now with 30% More Persuasion!

The new improved edition of Thank You for Arguing published today! Thanks to the many dedicated Figarists, the original version has become the bestselling rhetoric book of all time. So what’s in the new version?

New material on modern identity rhetoric, including a device called a “halo” that attaches your choice to the audience’s best sense of self.

Advice on screwing up—and why apologies are overrated.

A new chapter on Obama’s oratory.

A big section called Argument Lab, which lets you practice your argument skills. There’s an online version here. Let me know what you think.

Finally, a bunch of corrections, improved explanations, and updated pop culture references. Homer Simpson stays, though.

Homer always stays.

Comments

[Kay Halasek]

Congratulations, Jay! As it stands, I'll likely be teaching in the Spring semester the course in which I typically use TYFA. I look forward to seeing the new edition.

[richard gold]

your new edition (I also have the 1st) is so fantastic ! Proof: I was in prostpect park in brooklyn, ny and fell asleep on the park bench. I woke up to urinate and hid in the Park by a tree. Prior to doing what I needed to do by the tree, a couple of academic type daddymommies were walking their babies in strollers. When I came back to the bench to resume reading it wasnt there anymore. I must assume the acedemic daddymommies stole it. Proving people will steal the book it is so good. I couldn't make this stuff up it's true
Please return my book if you read this.